List/Grid Tag Archives: The GREEN MARKET
Pepsi Refresh Project’s Cause Marketing Videos
Pepsi is using cause marketing to improve their brand awareness in a declining market. Consumers are moving away from sugary, carbonated beverages to a diverse array of healthier alternatives. Pepsi…
Coke’s Zero Waste Carbon Neutral Sponsorship
2010′s winter Olympics saw the inauguration of Coke’s first zero waste carbon neutral sponsorship. At the Vancouver Olympic Games, visitors to the Coke café lounged on pine-beetle-salvaged wood furniture, and…
Alarming Facts About Water
Due to the scarcity of clean water, we are in an ever worsening water crisis, particularly in the developing world. Although the United Nations declared access to clean water and sanitation a…
Carrotmobs: Adding Incentives to the Consumer Arsenal
Consumers have extraordinary power to influence the marketplace, and this is particularly true when it comes to consumer appetites for green. For decades, environmentalists have organized boycotts: and now carrots…
Green Schools are Cool!
In the last few years, the number of green schools has significantly increased. With burgeoning student demand and a wide range of innovative programs, green schools are cool. Until this…
Ford Partners with Google to Enhance Hybrid Efficiency
Google and Ford have teamed up to create vehicles that increase fuel economy and reduce emissions. These cars can receive data in real time and predict driver behavior and probable…