Apple, ranked the least environmentally sound of the big tech companies last year, is moving to repair its reputation by switching its vast US east coast data center from coal to solar power. Officials in North Carolina say the company is preparing to build a solar farm next to its $US1...

Going green is good for the bottom line in more ways than one. These days, businesses that use green practices, sell green products, and offer green services are more likely to rack up business, especially among the younger, eco-conscious generation that has more expendable cash than ever...

On Thursday September 8th, Google disclosed its carbon footprint for the first time, providing details on the company’s global electricity consumption and its campaign to neutralize its contribution to global warming. The search giant’s extensive efforts to green up its operations –...

High unemployment rates and the rising cost of college are causing many students to seek a college education that offers marketable skills. Education is an increasingly crucial component of preparing a prospective workforce for the new economy. From preschool to post graduate studies,...

According to a recent report, there was a 59% jump last year in the number of businesses that have gone green. This is great for the environment, plus nine out of ten of those businesses experienced cost savings by going green. Going green could spell black for your business, and this is...

Increasing numbers of consumers are considering green factors in their purchase decisions. According to Forrester Research, 41 percent of the U.S. population are either interested in or are already purchasing from green companies or they are choosing green products and services. The Natural...

We all have the preconception of digitally distributed forms of contact using less resources than those that are printed on paper, but that turns out to not be correct as we once thought it to be. Every search on Bing, tweet and email we send has an associated consumption of energy. First of...

Despite the growth of sustainable business, this extrordinary transformation has only just begun. The combination of regulation and demand will color the future a much darker shade of green than what we see today. Whether you are a passionate supporter of efforts to combat climate change or a...

Finding ways to reduce, reuse and recycle is not only good for the environment — it’s good for your bottom line. Reducing your carbon footprint will help you save money overall, proportionate to the size of your company. In other words, the bigger your company, the bigger your...

The most significant obstacle to the growth of the green economy involves consumer ignorance. Consumer attitudes on the green market need to be understood in the context of consumer segments. Exaggerated reporting also confounds an accurate portrayal of consumer attitudes on green. In a...