List/Grid Tag Archives: coke
How Companies Use Green Advertising
Billboards and LED signs decorate the skylines of most cities and are so common many don’t think twice about them. But most advertising doesn’t aid the environment—billboard signs take years…
Pepsi Refresh Project’s Cause Marketing Videos
Pepsi is using cause marketing to improve their brand awareness in a declining market. Consumers are moving away from sugary, carbonated beverages to a diverse array of healthier alternatives. Pepsi…
Coke’s Zero Waste Carbon Neutral Sponsorship
2010′s winter Olympics saw the inauguration of Coke’s first zero waste carbon neutral sponsorship. At the Vancouver Olympic Games, visitors to the Coke café lounged on pine-beetle-salvaged wood furniture, and…