Nature’s Basin is a US based online retail store specializing in organic beauty product and natural makeup from around the world that are safe but also effective. Nature’s Basin analyzes every ingredient in the products they sell to ensure that...

We had a great time getting to know Soaptopia and well, it’s time to share the love!  Blessed Soaptopia, makers of some pretty awesome natural & handmade soaps, have generously offered to gift one pretty cool gift set to one very lucky Modern...

Summer Rayne Oakes Summer Rayne Oakes is certainly no stranger to the world of eco-fashion. As a world renowned model,  fashionista, and environmental activist, she is once again making waves with her newest venture – Source4Style.com.  Presently...

“‘Beauty is truth, truth beauty,’ – that is all ye know on earth, and all ye need to know.” – John Keats It is somewhat sad that in this day and age our concept of beauty is often based on Photoshopped magazine ads...

Ah, summer! This is the perfect season to add a piece of eco-fashion to your wardrobe with everyone from H&M to Target offering organic cotton t-shirt options. Dressing with ethics doesn’t mean you have to sacrifice aesthetics. Eco-fashion means...

For those who haven’t heard my story, a huge part of how I ended up opening Butterfly Effect and getting into this business in general was that I had constant skin problems starting from my early teens. From oily skin to hormonal breakouts to funny...

Modern Minerals Congrats to Justine (@ShesAnAngel417) you’ve won five brand new full size eyeshadow colors from Modern Minerals! You will be contacted via email and/or Twitter, please respond within 48 hours to claim your gift or another winner...

Last year, I started exploring a better way to shave. I’d been using a Schick Quattro razor, and while it gave me a pretty clean shave, I could only use each head for so many uses because it would get too gunked up, and the “disposable”...

I get a lot of inquiries as to my where I go for info regarding cosmetics ingredients and the answer is usually “well, all over the place”. I go to Skin Deep’s Cosmetics Safety Database to get an overall idea of a product but, although it’s...

I have been a fan of Earth Essential’s Earth Science products for some time now after being introduced to them in an article published in body+soul Magazine last year.  At the time I was desperately searching for an effective yet gentle eye makeup...

Over the last several years there has been a huge shift to the use of mineral make up.  Having made the switch about seven years ago, I can’t imagine going back to a liquid foundation. A quick review of the benefits of a mineral based cosmetic: ...

Tips for Great Skin in Spring/Summer by Charmaine Leah Cianciullo During the winter time, indoor heating can cause our skin to become dull and thick. As the temperature warms up outside and gets more humid, we need to adjust our skincare routine. Don’t...

When was the last time you had your makeup applied by an expert makeup artist with over 20 years experience?  As you can imagine, I was honored to have Mary Van, owner & founder of Mineralogie give me a glam makeover during my last visit to Butterfly...

Mineralogie With so many different brands of mineral makeup on the market today it makes you wonder what difference there is among them.  That’s exactly what I set out to learn when I spoke to Mineralogie owner and founder Mary Van during a recent...

My junior year of college I had the great misfortune of getting ringworm. How a twenty-one year old student in a college town with no contact with small children managed to get ringworm while not a single other person I knew or lived with did is a mystery...

There has been a great deal written lately on what product ingredients to avoid when purchasing bath and skin care products. While this information can prove helpful, some of what is written is misleading. For instance, it’s been suggested, if you...