It seems that each day brings more news of environmental degradation, resource depletion and effects or predications related to global climate change. The problems seem so large and untenable, that many of us are at a loss as to how we can even begin to right the wrongs that we have done to our planet. One of the things that so many of us forget is how powerful small, but positive changes, really are. If we all make small changes in the way we live our lives, and interact with the world, that adds up to making a pretty big difference. And we have a lot more power to do right by the planet than we seem to understand.
Along with continued horror stories and predications of dire consequences are incredible feats of innovation in the marketplace. As we have learned more about all the problems we face, bright minds have taken this news as motivation to create a better world. There is now an influx of “green” products on the market. These are products that are made with natural materials, that do more with less, use alternative energy and promote more sustainable lifestyles.
Voting with Your Dollars
Many of us feel politically impotent and don’t feel as if our votes really matter much. But even if we are disenfranchised politically, there is still a realm where the average individual has a lot of power. And that is in the marketplace. Being a capitalist society, what the market says goes. When you purchase a green item, you are making a calculated decision with your money about your values, desires and expectations. Not only is using these products better for the environment, but the mere purchase of these products also sends a powerful message about what you want and expect from companies that drive our world.
Shifting the Marketplace
The more people who vote with their dollars, the more change we will see. This will mean a great change in the things we are purchasing and thus the impact these things have on the planet. By buying green and organic products, we are supporting good farming and business practices, and the businesses that provide us with these types of wares. As the popularity of these products grows, the market will gradually shift to an overall more sustainable marketplace. Basically, with more people buying greener, more sustainable products, the market for outdated and unsustainable products will dwindle.
Shopping doesn’t seem like a way to do right by the environment, but the where, what and why of our shopping habits actually has the potential to make a really big difference. When we buy green products, we are making a statement to society and to business about a change in our expectations and values. The more of us who choose to make these statements by putting our money where our mouths are, the more the marketplace will reflect this change in values and the more sustainable the overall marketplace will be. What we buy really does make a difference and by making conscious consumer decisions, we can help drive our nation forward towards a more sustainable, green future that provides us with a high standard of living, without the excessive burden on the environment.
Photo Sorrel Organic Cardigan/Dress courtesy allgreenshopping.com.