Each year, fashion weeks seem to have a little more green on their horizon. With the rise of eco awareness, designers and consumers are gaining more knowledge on how to be more green.
Berlin Fashion week was just a few weeks ago and more than 36 international green designers showcased their green collections at Hotel Adlon for Berlin’s GREENshowroom. The shows had pieces that were more wearable than most fashion shows, bringing every day wear and sustainability together for an amazing fall 2012 season.
Brands included Wellicious, Schmidttakahashi, Materia Prima, Kaska Hass, Atelier Laure Paschoud, Atlantic Leather, the Rooters, Studio Ecocentric, Hanna felting, and RoyalBlush, owned by Greenshowroom co-founder Jana Keller. New to the scene wass Stewart+Brown, widely known for being ethically fashionable, the label uses ecological materials and socially responsible production.
The concept behind the GREENshowroom is a trade show enriching the world of fashion with sustainable and eco friendly practices. “The future of the high-end lifestyle sector lies in the combination of luxury and sustainability. With our concept we redefine the meaning of luxury in an exciting and contemporary way.Luxury means experiencing and enjoying high quality in calm, knowing the products are conceived in a social responsible way with ecological materials.”-GREENshowroom website.
Products include clothing, accessories, cosmetics and lifestyle items.
Participation requires a high level of design, as well as proof that at least 60% of their products are sustainable:
- Certified organic material or
- Recycled materials
- Standards such as Cradle to Cradle®, bluesign or Lifecycle analysis
- According to Fairtrade or other accepted social standards produced or traded products
- Support of social projects and traditional textile skills
Ethical Fashion Show Berlin, a partnered event with GREENshowroom, made it’s debut as an independent fair. The Ethical Fashion Show Berlin showcases sustainable street and casual wear. Believing “Green fashions are a growth marke” the EFSB has created this event to reach out to consumers, educating them and showing what eco fashion looks like.
The fall 2012 season is just getting started as MBFWNY just finished up so keep an eye out for some more amazing green designs rocking the runway.
Images courtesy of The Fashion Brewery and the GREENshowroom.
