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eco-fashion right NOW!
New York is nurturing a new breed of eco-fashion designers, right NOW. Trying to push into the design world is no easy task, especially when you are yet to have street cred designing and then selling against an American cultural psychology of trusting only a BIG brand name.
Introducing the NOW showcase (www.nowshowcase.com) 2011, an intimate group of fashion forward beauty, accessory and fashion brands connecting their design sense with sustainable materials and environmentally conscious practices. This was their 6th semi-annual event in New York City that brought together buyers and designers under one conscious crib; I mean ethical trade show. Who you may know in the NOW showcase is Gretchen Jones, winner of project runway season eight (I’m just getting all the past season via Netflix!) oh, and writer of a new column (My Designer Life ) on Eco Salon.
Since I could not be there in person, only inter-person, I want to highlight some designs I find eco-fab. Tell me that your very next fashion purchase cannot be sustainable and I will show you 20 designers who will tell you no lies.
Here is an outfit I imagine I would love from these designers:
Top: NatureVsFuture geometric shaped top. Sculptural design with sustainable fabric, just superb.
Skirt: Adie+George natural dyed skirt. They use nature’s gifts like avocado’s and lemons to dye their clothes.
Accents: Andy Lifschutz custom hand carved, reclaimed silver pyrite stone ring. Pyrite is known as Fool’s Gold, offering protection and intellect. I hunted for Fool’s Gold growing up in the forests of Washington State, so this is a memory ring for me. Andy I will take a size 7 please!
Accents: Heidi Roland feather earrings made of 2″ hand carved leather. Saffron yellow, my fav.
Shoes: Olsen Haus, pure vegan heels.
Jacket: Titania Inglis, a sustainable heringbone jacket to throw over my complete look. Made in New York of organic and deadstock fabric. Nice classic cut.
Other fab eco-designers at the NOW Showcase:
Adie & George, A.D.O., Andy Lifschutz, Chemline, Creem, Deborah Lindquist, EcoSkin, G=9.8, Heidi Roland, Joann Berman, Juleselin, Kelly Lane, Lipstock, NatureVs.Future, Olsen Haus, RICA Bath and Body, SDN, Sohom Dave, Titania Inglis, Tkahres Jewelry
Jerah
In addition to serving up juicy eco-fashion as the eco-fashion editor for Modern Hippie Mag, Jerah Coviello writes the monthly blog feature, EcoVogue365 and is a guest blogger for Girl Power Hour, covering eco-fashion tips and sustainable clothing for the Earth loving woman. With a background in social sciences, nonprofit, sports, arts and the environment, Jerah brings her passions together with her bodacious mom, in one creative expression. Ecovogue365 is an experimental handcrafted project towards sustainable fashion for the 21st-century woman. Find Ecovogue365 on Facebook and Twitter. It’s more than just fashion, it’s care for people, profit and planet.
Bringing you the quadro bottom line in eco fashion (people, planet, passion and profit), Modern Hippie Mag’s Conscious Fashion Editor Jerah Lena Coviello explores, delights in, and edits the worldwide scene of conscious, sustainable and eco fashion for you. On a journey to define her own eco-fashion, Jerah curates convertible, handmade, 365 Ltd. couture at her company ecovogue365. You can find her building up the fashion movement in her hometown by hosting pop up swaps, collaborating with the Sarasota Garment District, and growing the sew local scene.
Modern Hippie Mag is an online resource dedicated to hip, healthy conscious living and environmental sustainability. Where it's hip to BE.
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