ECOVOGUE365, by mother/daughter duo Russet and Jerah Coviello (Jerah of course is our brand spankin’ new eco-fashion editor) is an experimental project towards sustainable fashion. EcoVogue365 pledges to design and hand-craft versatile, tube-like garments while also, pledging to wear, promote, and educate themselves on what it takes to be sustainably fashionable in 2010.
EcoVogue365 offers 3 collections, BoBo, Butterfli, and Ripe. The Butterfli, is a limited edition collection of 365 tubes for the 2010 year. Coinciding with the four stages of a butterfly’s life cycle, the Butterfli tube began with 4 ways to wear the tube. With early inspiration from customers and fans, 4 ways molded into 20 and those represent their 20 ecovogue365 sustainability principles. Made with MODAL, a biodegradable fabric made of reconstituted cellulose from beech trees, this tube is similar to silk with a luxuriously soft feel, 50% more water-absorbent than cotton, breathes like cotton, and color-fast when washed in warm water (meaning it holds color & no fading). Each tube is hand-sewn by Russet herself.
“The “i” in Butterfli is your 21st way to wear the tube in the 21st century. Every month we kick off a campaign of our sustainable convertible clothing tube design that highlights eco-fabric, color, patterns, and a sense of people and place in our community. When you purchase a tube you become an ambassador, part of our ecovogue365 tribe where love for the environment and giving back to a small women-owned business is our philosophy.” – Jerah
Check out the July Butterfli tube in action at a recent fashion show.
I am seriously in love with my Butterfli tube! That I can keep it in the complimentary handy little garment bag in my purse for times when I need a little something to wrap around my arms is super convenient, but I also love the fact that I can get all La femme Nikita and change into something completely different at the drop of a dime…if I so choose to!

Butterfli July black "tube"
So here’s your chance to experience your very own Butterfi tube! Ecovogue365 is offering one lucky Modern Hippie Mag reader the chance to own July’s little black tube valued at $120!
Note: To be eligible you must be a Modern Hippie Mag subscriber receiving our updates via email, or RSS, Facebook fan, and/or Twitter follower (tell us your Twitter name in your comment below).
(Complete the following in separate comments below for more chances to win!)
- Show you like ecovogue365 on Facebook.
- Follow by Russet on Twitter.
- Tweet this: {Giveaway} Good for wardrobe and planet – ecoVogue365 http://ow.ly/2HDmk @byRusset #ecovogue365 (Tweet often but don’t forget to add #ecovogue365 to your tweet so that we can keep track!)
- Sign up to receive Modern Hippie Mag’s Newsletter du Jour – we’ve got groovy news and specials for you!
Your Weekly Vibe!
For additional entries, chat us up!
- Blog about this giveaway and link to this post.
- Share this giveaway on your Facebook wall.
- Add Modern Hippie Mag to your Blog Roll or Featured Blogs list.
(Remember to leave a separate comment for each requirement for more chances to win!)
More details:
- Open to U.S. entrants only.
- Recipients chosen at random using Random.org.
- Giveaway ends 11 a.m. EST, on Tuesday, October 5, 2010.
- Winner will be announced in our Newsletter du Jour. So please be sure to subscribe to know if you’ve won! You will have 48 hours to respond at which time another winner will be randomly chosen.
- Won something in the last thirty days? Last month’s winners are ineligible for this giveaway.
HUGE thank you to ecoVogue365 for sponsoring this giveaway!


Like Ecovouge on facebook-Autum Hofeling
Follow Russet on twitter-AutumH
tweeted- http://twitter.com/AutumH/status/25141644612
I'm a twitter follower of MHM! @theJuke2
I like ecovogue365 on Facebook
I Follow by Russet on Twitter @theJuke2
"Sunny" is now subscribed to Modern Hippie Magazine! Can I be an Old Hippie and a Modern Hippie at the same time?????
Hey!!! How come you don't have enough characters for women with long names???? (Hyphenated????) 20 characters is not enough. Ladies! For shame!!!!!
Sunny! I like your nickname, Sunny and think your digital self should be her.
love you
Jerah
Signed up to receive Modern Hippie Mag’s Newsletter & twitter follower (@sweepstaking)
like ecovogue365 on Facebook
Follow by Russet on Twitter.
Sign up to receive Modern Hippie Mag’s Newsletter du Jour
Like ecovouge on facebook
Follow by Russet on Twitter
Re-tweet contest
signed up for MHM
Shared contest on my Facebook wall
I 'like' ecovogue360!
I subscribe to modern hippie
I like (LOVE) ecovogue365 on facebook
I follow by Russet on twitter @NataliaKW
Tweeted!
receive news du jour
shared on facebook!
I'm a MHM subscriber and twitter follower @hrbeck
I *like* ecovogue365 on Facebook
I follow by Russet on Twitter.
I tweeted: http://twitter.com/hrbeck/status/25811420390
I signed up for the news du jour. hrbeck_98 (at) yahoo (dot) com
All I have to say is…WONDERFUL CLOTHING LINE>
i like ecovogue365 on FB!
i subsribed to the newsletter as well! Hope i win
I'm a subscriber and follow on Twitter (@CathyIsReal)
I am a "liker" on Facebook – Cathy Morse-Herard
Following Russet on Twitter – @CathyIsReal
I'm signed up to receive the Newsletter du jour!
Shared on Facebook!