Sow Your Own

Posted by Steve McAllister on Jul 24, 2010 in Food, Home, People | 1 comment

Cafe Direct is the United Kingdom’s largest 100% Fairtrade hot drinks company. By following their mission of changing lives and building communities through inspirational, sustainable business, they focus their social and economic impact in the developing world, by investing 50% of their profit back into the growers, positively impacting the lives of over 1.6 million people in 14 different countries. Through their new Sow Your Own project, they are affecting even more.

The project was started ” to inspire even the most garden-starved urbanites to grow their own great-tasting food.” Although Cafe direct is not available in the United States, I recently spoke with Jacquie Bance about the impact Cafe Direct has on so many people and how the Sow Your Own project is inspiring the United Kingdom to start thinking more sustainably.

Steve

In addition to serving as Managing Editor and contributor to Modern Hippie Mag, Steve McAllister is an actor, musician, accomplished author, filmmaker, and the man behind Your Daily Groove. His most recent novel, The McAllister Code is available as an e-book at www.themcallistercode.com. Find Steve on Twitter, @InkenSoul. Read his reviews and articles here.

Steve McAllister  (360 Posts)

Steve McAllister, Modern Hippie Mag's resident Lifestyle Guru, describes himself as a Renaissance Man. An author, filmmaker, songwriter, and perpetual artistic experimenter, he has recently re-released his second book The Rucksack Letters into paperback to celebrate the 10th anniversary of the journey. His latest book, a comical foray into philosophical science fiction, is How to Survive an Estralarian Mind Meld. His latest artistic project is The Labyrinth of the Unbroken Path. .