Sustainable Stock by Richard Matthews

With the aim of helping investors see the value of sustainable stock, The Green Market has been charting the performance of its stock portfolio. Stock trading is a daunting challenge as it requires investors to perform considerable research. Inexpensively priced and undervalued stocks often earn the best returns, but investors also need to factor risk. There is always a risk when you invest, a good stock maximizes profits and minimizes risk.

The Green Market has been a champion of sustainable investing from its inception. As the recession loomed The Green Market selected several eco-stock with a targeted focus on renewable energy.

Many companies in the renewable energy sector possess the qualities that define a successful stock. The Green Market’s sustainable stock picks represent companies with a competitive advantage, like FSLR’s thin film solar panels or SPWRA’s industry leading photovoltaic panels. The combination of aggressive market leadership and long term demand are important facets of a successful stock.

From the time the Green Market posted it’s sustainable stock picks to the present, renewable energy and other sustainable stock have appreciated considerably. As reviewed in August of last year, The Green Market’s solar stock portfolio has outperformed the market by considerable margins.

Green investments provide very attractive returns but investment in sustainable companies come with the all important caveat that they help reduce our adverse impact on the planet.

Technologies and business models are coming together to forge sustainable industries. These industries are destined to grow in response to the increasing global demand for cleaner energy and greater efficiency.

In the next series of posts I will review the performance and future prospects of The Green Market’s sustainable stock portfolio. This review will comprise solar, wind, geothermal, smart grid and efficiency stock.

Richard Matthews is a Marketing Consultant and author of The Green Market, a blog dedicated to green investing and the economy. Richard hails from Quebec Canada. He enjoys hiking, canoeing, and rock-climbing.